Social media has become an essential marketing tool for businesses, projects or causes. To be successful, you need to engage your audience by posting content that is relevant, valuable and provides meaningful interaction. Here's six tips to help boost your engagement in 2020 >
1. Know your audience
How do you post content that is relevant, meaningful and valuable? Find out who is your audience. What do they like? What are they interested in? What emotions could resonate with your audience? What topics evoke this emotion? What are their pain points and how can you help address them? Use Facebook insights or customer surveys or look at existing research for your target market.
2. Get personal
Build trust by being authentic and showing your brand personality. Who are the people behind your brand or cause? What do you stand for? What is your why? Why do you do what you do?
Share ‘behind the scenes’ photos and videos of you and your staff at work. If you’re a small business, get personal and share insights to your daily life or something funny that happened - people love to see photos of real people!
3. Ask questions
Engage with your audience by asking questions or posting polls that are relevant to your business. What are their favourite [fill in the blank]? What do they like about [fill in the blank]?
4. Be useful
People love a good collection of handy tips and tools - particularly free ones! Put together a top 5 -10 list of useful stuff like tools, tips and hacks relevant to your industry.
5. Become an authority
Show that you know your industry by posting curated content that is relevant and useful.
Mixing original and curated content offers better value to your audience - they will be turned-off if you are always talking about yourself and promoting your business. Using curated content also saves you time!
Curated content are blog articles, videos and posts from other people that you can share - just make sure you credit or link to the original author. Add your own voice and narrative to your posts to show how the content is relevant to your business and audience.
6. Share social proof
People tend to trust other peers more than a brand. Sharing customer feedback and user-generated content is a great way to show social proof for your product, service or cause. UGC is any content that has been created and published by unpaid contributors.
Turn customer feedback into quote cards using Canva and ask your customers to use a hashtag and/or tag you in posts so you can share - make sure you always ask first and credit them.
If you are struggling to find user-generated content, try running a photo competition using a specific hashtag.